Think it. Make it.
Notion
Made with Buck. A.C.D. Eric Chang / Designer Design, Codie Chang, Joel Plosz, Grace Park, Jose Flores, Julie Alter, Margaux Saulou, Pierre-Nicolas Riou, Sam Lee, Vicky Chong
Notion’s 2024 campaign reimagined how the tool inspires creativity and modern work. Bold illustrations with vibrant colors and close-up profiles celebrated the energy of thinking and creating, moving away from direct product depictions. Paired with subtle AI-focused headlines, the campaign reached 460M+ impressions through OOH placements in SF, NY, London, Tokyo, and more, establishing a fresh, playful identity that sparks big ideas.
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